Initial brief
Immersion, interviewing, and synthesis were important to understand the situation
To begin this project, the focus was on understanding the Bundeswehr’s organization, culture, and challenges through a combination of qualitative and quantitative methods. By immersing ourselves in their environment, conducting interviews, and analyzing user behavior, we gained critical insights into the needs and dynamics of military personnel.
The findings were transformed into actionable insights using tools such as affinity diagrams, empathy maps, system mapping, and the iceberg model. This process clarified hidden opportunities and reframed the problem into a clear direction, ensuring that the final solution was both innovative and aligned with the users' needs.
Opportunity fields
Three main opportunity fields were discovered, which further will be the measurements for the concept proposed to the company.
For an innovation culture, it’s important to have a language, an innovation mindset, intrinsic motivation, and people who live the culture.
There is a fragmented innovation process that is not clear and is not efficiently working for the users, there are existing facilities that are not properly used.
The new generation such as recruits or students has different requirements and brings a new mindset.
The initial brief was translated to a narrow spectrum with a very clear objective:
Facilitating a ideation workshop
To keep the creative juices flowing, an idea fridge was established from the beginning. However, with a specific challenge to tackle, an ideation workshop was conducted to streamline previous learnings and generate tangible ideas.
To future-proof the ideas generated during ideation, two tools were utilized: future personas and future-proofing synthesis, both based on the STEEP analysis. Finally, the ideas were refined through proto-acting, storytelling, and role-playing, complemented by sketching and the creation of a mood board. For later create a more close to reality mock up.
E-Learning game concept
Die Zeitmaschine is a mobile learning platform to gamify the process of creative thinking in individual trainings on the phone and collective missions in class. Providing the knowledge and the tools to learn innovation methods and creative thinking in an entertaining yet military tone of voice.
Linked to analog situations
Implementation and Strategy
To implement Die Zeitmaschine within the Bundeswehr, a clear roadmap for 2025 and 2026 was developed, along with a communication campaign, a detailed budget, and a strategy to measure the project's success.
The key performance indicators identified to measure the project's success include data collected from the game and real-life metrics. These indicators encompass the number of completed missions, active accounts, chat traffic, maps activated within the app, social media impressions, press release clippings, and recruitment rates.
